Ads featuring Republican presidential icon Ronald Reagan are showing up in Colorado this week.
They’re taking aim at President Donald Trump’s end to the DACA program this week.
The Deferred Action for Childhood Arrivals allows about 800,000 people brought to the United States as children to remain in the country where they grew up to work and study. President Barack Obama created the program in 2012
Denver is one of five markets targeted in the relatively small ad buy. But Colorado politicians are key players if Congress tries to overturn Trump’s decision.
Rep. Mike Coffman, a Republican representing the highly diverse 6th Congressional District, is leading a charge in the House to extend DACA. GOP Sen. Cory Gardner and his Democratic counterpart Michael Bennet are supporting the bill to extend the program.
The nonprofit is spending $22,650 for 10 ads on KUSA $3,600 on a half dozen ads at KMGH, according to a contract filed with the Federal Communications Commission. UPDATED: On Monday, KCNC reported a contract for nine ads at $6,200. And Comcast reported an Emerson Collective buy of $10,732 for 103 spots over two weeks.
That brings the Denver market total to more than $43,000.
Here’s the ad: